Cultural Intelligence Individual Interactions Across Cultures/Working

Question: Depict about the Cultural Intelligence, Individual Interactions Across Cultures/Working Across Cultures? Answer: Presentation Corporate methodology is resolved based on the current business condition. Looking into wide scope of writing I have discovered that in the course of the most recent twenty years, globalization and development in data and correspondence innovation have prompted huge changes in the worldwide business condition, plan of action and practices. In this paper, I might want to talk about how the worldwide business has changed because of globalization (Gupta, 2013). Also, the change has remarkable ramifications for the directors of the global organizations. Overseeing individuals and business exercises in multifaceted condition presents different difficulties to the administration. In this paper I will likewise concentrate on talking about how the administrators will adjust the changed worldwide business for getting effective. The supervisors need to have clear knowledge in regards to various societies for managing the assorted work power just as tending to the need of various outside busine ss sectors having particular social foundation (Filippetti, 2011). In addition, Hofstede, Trompennars and Global models have been examined in this paper so as to validate my contentions. Change in Global Business The business condition over the globe has gone up against quick change in the previous twenty years. The influx of globalization has quickened improvement of an entangled, associated and dynamic business condition. Different organizations from various piece of the world have concentrated on coordinating their business exercises in the worldwide market for augmenting the estimation of the firm. Then again, a few countries have focused on drawing in remote interest so as to support up their economy (Filippetti, 2011). In the course of the most recent couple of years the developing economies of Asia have experienced huge development because of globalization. It has encouraged increment in number of the worldwide associations over the world. The business associations have been confronting and challenges just as adequate open doors for investigating the universal market. The hierarchical exercises and the board rehearses have changed because of joining of the business in outside business sectors. It has gotten basic to think about the natural powers of the outside market for making progress (Gupta, 2013). The worldwide business the board has been experiencing significant issues identifying with the market investigation, reception of suitable business technique, existing political and authoritative system, social issues and so on (Shah and Sankar R.N., 2014). By and by business firms are concentrating on increasing upper hands. Globalization has exhibited that the locus of the segment and monetary force has begun to move from the created nations to the rising countries. Mechanical progression has given unhindered access to worldwide information and built up a worldwide customer condition. Improved innovative network, online versatility, simple exchange on cell phones has encouraged the new model of client commitment. The associations are concentrating on setting up advanced systems. Globalization has built up a universal commercial center which prompted change in the plan of action (Harris, 2006). So as to accomplish upper hand in the global market business associations have been concentrating on the consistent advancement and adjusting the authoritative model for expanding cross geographic collaborations. Adaption of New Environment by Managers Business associations experience various issues in the new condition identifying with the hazard the executives, consistence with legitimate system and moral measures and so on. So as to accomplish upper hand it is fundamental to break down the client profile or the objective market. It is apparent that culture is one of the most critical angles for breaking down the buyer conduct and direction. Subsequently, it gets fundamental for the administrators to comprehend the social foundation of the customers so as to impact their buying conduct. Then again, it is imperative to deal with the differing work power for augmenting the advantages of culturally diverse group. In the new business condition, the administrator will manage the workforce having a place with various societies. Henceforth, struggle is a characteristic piece of the culturally diverse hierarchical group (van der Aalsvoort et al., 2013). It is fundamental for the supervisors to improve information in regards to various societies. Upgraded social remainder will help in overseeing strife, compelling exchange and building up a positive workplace for improving the exhibition level (Bhagat, 2006). Scholars have created models which help in understanding the social measurement if there should arise an occurrence of culturally diverse correspondence in business association. Hofstedes Model of Cultural Dimension Hofstede has built up a model for characterizing five significant elements of a culture which must be considered by the directors while working in culturally diverse business condition. Studies had been directed by Hofstede in various associations over the world. Force Distance is the primary measurement which shows the degree to which the subordinates or the less ground-breaking representatives acknowledge the way that force will be conveyed inconsistent in an association. In straightforward terms high force separation file shows solid nearness of progressive system in the general public just as association (Shi and Wang, 2011). In this culture the subordinates will acknowledge the choice of more significant position authority without requesting legitimization. Second measurements are independence and it speaks to how much an individual is incorporated into group. It has a significant ramifications for the business association as the collectivist social orders are seen as proficient gathering individuals and positively affects the authoritative execution. Vulnerability shirking record is the third measurement which centers around estimating the resistance level of the specific culture identifying with vulnerability. Significant level of vulnerability shirking record infers that the individuals are enthusiastic and attempt to limit the hazard all the while (Yeganeh and Su, 2007). Manliness versus womanliness is the fourth measurement which helps in dispersing the passionate jobs between various sexual orientations. If there should arise an occurrence of the manly culture, the qualities are aspiration, seriousness, force, realism and decisiveness (Tang and Koveos, 2008). Then again, ladylike culture places more noteworthy incentive on the personal satisfaction and relationship. Long haul direction is the last measurement and it centers around breaking down whether the general public stances more significance to what's to come. It has been discovered that the soc ial orders which are long haul situated encourage commonsense qualities which are arranged to the future, for example, consistency, capacity to adjust and sparing and so forth. These measurements change across districts and countries (Tung and Verbeke, 2010). Trompennars Model of Cultural Dimension Trompennars had distinguished seven significant elements of social contrasts. First measurement is universalism versus particularism which gauges the significance of qualities and decides in that specific culture. Second measurement is independence versus communitarianism which decides how much significance is given to an individual and gathering. Third measurement is explicit versus diffuse and it appraises how far individuals get include. Fourth component of Trompennars model breaks down how individuals express their feeling. Fifth element of this model is significant as it helps in seeing how individuals sees status in a specific culture. 6th element of this model is consecutive time versus coordinated time for investigating how individuals oversee time (Trompenaars and Hampden-Turner, 2004). In some general public individuals like the occasions to happen all together and higher significance is given to the reliability. Then again, simultaneous time demonstrate that individuals wi ll think about a few work at once. Last component of Trompennars model is inward heading versus external course and it helps in seeing how individuals respond to nature. GLOBE Model GLOBE model is a significant model for dealing with the culturally diverse workforce. It has been discovered that this model altogether helps in investigating the mind boggling effects of culture of upper hand, hierarchical viability and authority. GLOBE model can be labeled as the altered Hofstedes model. This model has included five social elements of Hofstedes model and included four measurements. Decisiveness is one of the significant social elements of this model which tries to investigate the level of self-assuredness among the people in a general public (Orpen, 2003). Future direction is another measurement which is related with understanding the degree the general public is engaged with arranging future, contributing and so forth. Execution direction measurement of culture gauges rewards got by people for improving execution. Last measurement is the human direction which is related with estimation of the degree to which people are remunerated for being benevolent, inviting, a nd unselfish and reasonable (McCrae et al., 2008). Proposal Investigating the change in worldwide business condition and increment in global business coordination I can suggest that it is significant for the administrators to upgrade their social remainder for managing the culturally diverse workforce effectively. It is suggested that the directors must consider distinctive social measurements distinguished by the Hofstedes model, Trompennars model and GLOBE model (Westney, 2011). End In the above areas, I have concentrated on talking about the change in worldwide business and its explanation. I have recognized that globalization have supported the business associations in investigating universal markets which prompted differing workforce. It is significant for the supervisors to adjust the progressions in worldwide business

Recent Trends in Marketing Management

Ongoing Trends in Marketing Management The current time is the time of promoting. Promoting Management has assumed control over the various elements of business the board. The item plan which was before a select creation work is currently the essential capacity of advertising the board. Human Resource Management is additionally been choked by Internal showcasing. Indeed, even Strategic Management currently suggests showcasing the executives. Advertising currently has taken the drivers seat in business and the very word showcasing now characterizes the manner in which we live. So showcasing is not any more an advertisers area yet a co-adventure of advertisers just as client. Promoting in the 21st century has encountered a change in perspective. The new thousand years gave another measurement to advertising by changing over the client situated promoting approach of 1990s to client driven showcasing. Association of clients in item plan and improvement, marking bundling and publicizing choices is presently what is being rehearsed. To identify with this thought, we can think back to the Frito lays advertisement crusade where they welcomed alternatives from clients for propelling new flavors and afterward again open deciding in favor of the last flavor. Another model can be open democratic being done for the choice of an entertainer for assuming the job of adult Aanandi in the acclaimed Ballika Vadhuà ¢Ã¢â€š ¬Ã‚ ¦.The managing theory of advertising today isn't items for the individuals yet the item by the individuals also. The coming of administration economy has made clients the co-makers of items, so increasingly more inclusion of clients is being looked f or. Clients are being included at each phase of item advancement trying to create steadfastness from assortment ruined clients. Another pattern that has up flooded as of late is Product arrangements We are presently very used to watching promotions during film interims and in the middle of our preferred shows on the TV. A promotion introduction during interim may not discover adequate watchers and remote of a TV set gives the watcher full freedom to switch-over the channel㠢â‚ ¬Ã¢ ¦..so the new thing that is being tried for viability is the item position in films or in mainstream TV appears. Presently we regularly observe our preferred on-screen characters and on-screen characters utilizing a few brands as a piece of their common way of life or hoardings or showrooms of certain brands as a setting of some significant scene. Such item situations are as a rule so normally inserted in the settings that the watchers sub-cognizant registers them unequivocally in their brain. A covert pattern is neuro-advertising - showcasing to mind. Understanding the perplexing elements of customer mind is a genuine test of the advanced occasions. The endeavors of advertisers to recognize what a customer needs through shifted inquire about techniques are currently not producing compelling bits of knowledge into purchaser minds in light of the fact that the buyer today is shrewd, savvy and advanced enough not to let anybody extricate the baseless data and besides the elements of human conduct are many-sided to the point that much of the time we as buyers dont even know appropriately why we purchase something. So what the advertisers are presently doing to get further into the customer mind is something which is as yet being bantered for its moral concerns. Different mental strategies are being utilized to investigate the shopper mind or more that FMRI outputs of customers are additionally being taken to recognize what occurs in the buyer mind while encountering a specific help or what advances to the purchaser mind more while vie wing a commercial. Numerous such patterns have been getting up to speed as of late however the fate of showcasing lies in innovation with which purchasers presently burn through the greater part of their time㠢â‚ ¬Ã¢ ¦the cell phones and the web. Times are quick changing from checking the client footfalls to the tallying of eyeballs. That implies what number of clients will really purchase the item presently relies upon what number of clients see the items and the notices on their cell phones or through web. Remote innovation empowered media characterizes the new period of showcasing. All the most recent investigations of advertisers are situated towards this generally new media. Web is another path for individuals to associate, assemble data, share, team up and construct their business or purchase their items. Guaranteeing web-nearness has become a pre-imperative for each business be it little or enormous. New ages having a place with any layers of society currently broadly use web and portable i nnovation. What's more, the educated areas of senior ages are likewise getting up to speed quick with it. Searching for a cell phone, booking of movement bundle, sending roses and welcome on uncommon events, tuning in and downloading melodies, talking with a far off companion and relative㠢â‚ ¬Ã¢ ¦..whatever we need to do and know à ¢Ã¢â€š ¬Ã¢ ¦the web is prepared with ità ¢Ã¢â€š ¬Ã‚ ¦..So clearly it has become the key driver for promoting frameworks. The patterns that have risen as a result of this huge change are for the most part fuelled by a popular expression known as Viral Marketing. It alludes to showcasing methods that utilization previous interpersonal organizations to deliver increment in brand mindfulness or to accomplish other promoting targets through self-reproducing viral procedures like the spread of infection. It tends to be informal exchange conveyed or upgraded by the system impacts of the Internet. Viral showcasing appears as Mobile advertising, email-promoting, blogging, Gaming, video advertising or more all online life advertising. Portable promoting is tied in with advertising to individuals through their cell phones and advanced mobile phone gadgets. Request is expanding significantly for portable applications and versatile web-perusing because of more extensive reception of gadgets like the iPhone. Video showcasing is a successful device of web advertising where in Countless purchasing feelings and essential brand minutes are conceivable to be introduced through melodic, gutsy, persuasive or interesting video messages. These recordings are seen, preferred and sent by the watchers consequently spreading the message like a viral system. Informal communication locales are pulling in a large number of individuals of all age gatherings. Remaining associated through Facebook, Twitter, Youtube and so forth is a piece of ones day by day routine. No big surprise Social Media is the most grounded showcasing pattern which isn't only a prevailing fashion however a pattern to stay㠢â‚ ¬Ã¢ ¦ an ever increasing number of organizations have been posting on different websites, making profile on Facebook, tweeting on Twitter, or posting news on Digg.com ,and so on and by essentially clicking like on such pages we are turning out to be a piece of the promoting system . Another related pattern is making the web showcasing one stride further: it is called Social Appvertising! The main brands are presently beginning to make unique intelligent Facebook applications to boost purchaser inclusion. A soda pops Facial Profiler application finding your twin on Facebook㠢â‚ ¬Ã¢ ¦ Or American Express challenge for making your own promotion through a Facebook application. So a great deal is to be investigated about these patterns. With the elements of regularly changing shopper conduct, elements of showcasing will keep on changing㠢â‚ ¬Ã¢ ¦.the changes that are significant, unavoidable and pith of life..!!!!!!! RAMNEEK KAUR MBA, M.COM, M.PHIL ASSTT. Educator Master NANAK INSTITUTE OF MANAGEMENT TECHNOLOGY, MODEL TOWN, LUDHIANA.

Inspiration to Action COLUMBIA UNIVERSITY - SIPA Admissions Blog

Inspiration to Action COLUMBIA UNIVERSITY - SIPA Admissions Blog There is an expression you might have heard, March comes in like a lion and goes out like a lamb.   Well for me, it was the reverse March certainly went out like a lion for me.   I was spread in a couple of different directions and found it hard to keep up over the last few weeks.   I am not complaining though, far from it, I would not trade my experience for anything. SIPA applicants are a truly exceptional group of people.   I must admit that sometimes I find myself in awe as I read resumes and personal statements.   It is inspiring to see the commitment level our applicants display.   Each year when I review applications I find myself energized about the next generation of leaders who will formulate policies that will impact domestic and international relations. The inspiration from reading applications, mixed with some old fashioned networking, led my wife and I on a recent trip to New Orleans to help rebuild the home of a Police Officer who lost her home in Hurricane Katrina.   A friend of a friend just happens to be the CNN Hero of the Year for 2008.   Liz McCartney went to New Orleans after Katrina to help out and what she saw inspired her to move there and start the St. Bernard Project.   The organization is dedicated to helping those in St. Bernard Parish who lost their homes rebuild. One of the main reasons I felt inspired to post this entry is that the St. Bernard Project is expanding and has paid internship positions.   Many applicants will ask me what kind of work they can do to help improve their application to SIPA.   There is no one right answer, but if you are interested in public policy this certainly would be a great opportunity.   You can find more information about positions on the St. Bernard Web site. Below in the center, holding the piece of dry wall signed by everyone, is the owner of the home.   We ended up working with a group of undergraduate students from Ohio State who spent their spring break volunteering.   Also involved were a father and daughter from Washington, D.C.

Modernism The Age Of Rebellion Essay - 1228 Words

Modernism was a progress to society, in many ways it helped shape and form what we call the western culture. Modernism was a time period during the 20th century that promoted changes to the Western culture. Many of the changes occurred in the attitude and functioning of society, modernism is often referred to the age of rebellion. During this time many people were rejecting the social norms that have been practiced for years and finding more about their own individuality. Modernism was not only the age of rebellion but had rapid social and economical changes, as technology evolved communication joined the modern lifestyle. The second industrial revolution was influential, the amount of progress it brought in the 1920’s gave America the ability to move forward and advance. The second industrial revolution industrialized not only technology, but caused time period called the roaring 20’s in which the average American took advantage of the progresses from the second indust rial revolution. Throughout the roaring 20’s, Americans began to think more about life as these rapid changes occurred, thus developing new ways of thinking through many philosophers. Modernism progressed the western culture in many ways, and the specific events of the second industrialization, roaring twenties and the deeper thinking of philosophers benefited the western culture. The second industrial revolution was more influential than the first. Americans were able to benefit greater economically andShow MoreRelated Female Rebellion In Aurora Leigh and The Lady in the Looking-Glass724 Words   |  3 PagesFemale Rebellion In Aurora Leigh and The Lady in the Looking-Glass   Ã‚  Ã‚  Ã‚   Women of both the ages of Victorian and early Modernism were restricted from education at universities or the financial independence of professionalism. In both ages, women writers often rebelled against perceived female expectations as a result of their oppression. To lead a solitary life as a subservient wife and mother was not satisfactory for writers like Elizabeth Barrett Browning and Virginia Woolf. One of theRead MorePostmodernism : Modernism And Postmodernism1549 Words   |  7 PagesModernism and Postmodernism To begin with, to determine the meaning of postmodernism is possible only through the relationship with modernism. 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This time period during the nineteenth and twentieth century was captured by numerous artists, writers, musicians, and entertainers in their attempts to break from traditional values in what is known as modernism. A modernist is in simple terms a rebel. One whoRead More Enlightenment, Romanticism, Realism, Modernism, and Postmodernism598 Words   |  3 PagesEnlightenment, Romanticism, Realism, Modernism, and Postmodernism Literature: the enlightenment, romanticism, realism, modernism, and postmodernism†¦. Where does one begin? To some, those words can be as scary as the word computer is to others. This essay is designed to help you become a great literary interpreter. Getting the motivation is three fourths of the battle to getting into the heads of the artists. To begin, an outline of some of the literary movements has been provided. 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The Management Of Global Enterprise Essay - 1019 Words

Introduction With the developing of economy, there are some businessmen who choose a great opportunity that invest a business in the local place or some developing countries. However, an attractive business and place is an important parts for all investors. This paper will introduce the management of global enterprise that telling entrepreneurs how they should start a business in the foreign. And then, this paper also would like to talk about our company which is the agent of Kiehl’s since 1851, Inc in the Vietnam. It called Kiehl-V. Kiehl’s company was founded in 1851. Its headquarters located in New York. Kiehl’s has just begun, it just a pharmacy that provide potions and some natural ingredients of ointment to New York’s customer. Early stage, they develop their business by selling tea, honey and herbs and other nature products. After this, Kiehl’s developed some new care products about skin, hair, and body. And, these care products are popular among New York customers. Until 2001years ago, Morse family’s Keihl’s company never to extend their business to other place or regions. Upon a time, this unique product (kiehl’s) gradually become a new love in fashion temple, even it also received extensive high praises from media coverage. In 2001, Kiehl’s become a member of the LOREAL group, and we can buy Kiehl’s products in 15 countries of the world. Also, the government set on November 12 for Kiehl’s Day. Products Service Our company is an agency of Kiehl’s that enterShow MoreRelatedThe Management Of Global Enterprise Essay1026 Words   |  5 Pagesare some businessmen who choose a great opportunity that invest a business in the local place or some developing countries. However, an attractive business and place is an important part for all investors. This paper will introduce the management of global enterprise that telling entrepreneurs how they should start a business in the foreign. And then, this paper also would like to talk about our company which is the agent of Kiehl’s since 1851, Inc in the Vietnam. It called Kiehl-V. Kiehl’s companyRead MoreEssay about Innovation Management and Market in Global Enterprises880 Words   |  4 PagesInnovation Management and Marketing in Global Enterprises by Ersun and Karabulut (2013) is an article that presents varying positions of several writers on the importance of establishing innovative strategies in developing and managing new pro duct and markets in the global business communities. The concept of innovation in this article is defined in terms of products, processes, marketing and management practices. The product of innovative strategies as outlined in the article is understood toRead MoreThe Supply Chain Of Honda Essay1334 Words   |  6 Pagesnew car, for example, can be made by a series of supply chain. 1.2. Global supply chain of Honda for purchasing division 1.2.1. 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Working Free Essays

Do you believe your drug use and alcohol use affects your singing agenda? . Do you feel another reaction or approach could be used In reacting to rules you do to like? Case Workbook (From Corcoran, J. Walsh, J. We will write a custom essay sample on Working or any similar topic only for you Order Now (2009). Mental health In social work (Appendix). Part 1, Multi-Axial Diagnosis: Given the case Information and your responses to the questions after the case, prepare the following: a multi-axial diagnosis, the rationale for the diagnosis and GAFF score, and additional Information you would have wanted to know In order to make a more accurate diagnosis. Multi-Axial Diagnosis AXIS I: 318. 82 Conduct disorder/childhood-onset type, severe 309. 0 Adjustment disorder 305. 60 Cocaine Abuse AXIS II: WI . 09 NO Diagnosis 1. Acting out 2. Dental 3. Rationalization Axis Ill: hypothyroidism, takes a thyroid hormone medication, labyrinthine, used paper clips on carving into herself this got her into a psychiatric hospital. Denies suicide, went home got in fight with her mother and drank kit cleaner Axis IV: Axis V: Multiple arrests for running away. Educational deficits due to truancy Non flexible discipline by Step Father Adjustment issues and conflict with stepfather Processing information of biological Father molesting sister Processing Mothers Illness with Cancer Expulsion from home Few positive friends GAFF=40 (Past 6 Months) Rationale and Differential Diagnosis Maladaptive espouse to a psychosocial stresses, Part of a pattern or antisocial behavior Additional Information Needed Shows little remorse for actions and effects on her family and herself Part II, Biophysically Risk and Resilience Assessment: Formulate a risk and resilience assessment, for the onset of the disorder and the course of the disorder. Biological raised by ineffective, and sometimes abusive parents, parents with substance abuse issues A stable an balance household Communication in the household Psychological lack of guilt or empathy, emotional expression owe harm avoidance, preference for novel and dangerous activities high rate of family problems and lack of emotional regulation Communication in the household, other than yelling and control issues Social Unemployment in the family poor environment intense emotional conflict unstable interpersonal relationships Sexual abuse within the family deviant peer relationships Healthy peer set Participation in organization events that promote better peers. TABLE 2 Biophysically Risk and Resilience Assessment for the Course of the Influence from a parent suffering drug abuse Low parent issues in the household Parents getting counseling and training in their issues Continued use of drugs and alcohol Participation in illicit sexual acts And participation in Drug abuse counseling Continuous exposure to bad atmosphere In detention facility Placement in positive group treatment facility with children positively progressing with treatment Join in activities What techniques would you use to elicit additional strengths in this client? Get the client involved in singing activities and people in the field Challenge the client with questions of where would you like to be, what can we do to get there. 0 2008. Grand Canyon University. All Rights Reserved. How to cite Working, Papers

Informatics and Management Science

Question: Discuss about the Informatics and Management Science. Answer: Introduction: Branding of an organization has considered being most crucial as it helps in evaluating the desired growth of the firm by selling its products within the appropriate market segments. LEGO group is one of the private firms which were discovered in the year 1932 merely on a base of iconic LEGO@ brick which is known to be the leaders in manufacturing of Play Materials (Jensen, 2016).The primary aim of this paper is to highlight the different aspects of brand management within concerned market segments and for this particular paper LEGO group has been undertaken (Desbordes, 2013). The company desires to enhance as well as augment the energy level along with the skills of the children by making best toys as per their suitability (Van Hecke, 2010). The history of the company reveals the fact that the company started from a small workshop and soon became the international enterprise in the field of largest manufacturers of toys for children. Brand Inventory In development and management of a brand, it becomes very crucial to look forward to the crucial elements under brand inventory (Spanyol, 2014). These brand elements are the name, LOGO, diverse kind of the advertising programs, packaging, promotion as well as PR that facilitates to boost the efficacy of the whole brand to the clientele (Du, 2013). The change in the concerned market segments has evaluated the fact that the company needs to bring out the preferred creativity as well as innovation in the products as to retain the old consumers and for attracting the new consumers towards the firm. Brand elements The brand elements are as follows: LOGO This is considered to be the most crucial while the creation of brand value as the development of the LOGO helps in developing trust with the customers. The feedback received from the different clients helps to recognize that there are some customers for which the LOGO does not work and there some other customers who get emotionally attached to the brand (Fabozzi Markowitz, 2011). Offering the best quality of services as well as the products helps the customers for trusting on the brand and LEGO is doing this for a long period. Packaging This is another important element which needs to give top priority as the attractiveness of the products helps to draw the attention of the clients towards the product ("Googles latest accomplishment: refining marketing practice", 2012). Children are more prone to the attractiveness of the toys which they have been offered and in order to draw their attention towards the toys the packaging needs to be of top most quality (Pettinger, Nelson, Economy, 2011). Promotions and advertisements The most crucial part is the promotion of the products offered by the firm by effective advertisement channels to the targeted customers (Keller, 2008). Use of the social media, as well as the cartoon channels on television, will help in generating a large amount of impact on the children regarding the purchasing of the toys and moreover, it will create the branding of the firm. Symbol Feelings of the different customers sometimes get attached to the symbol of the firm and therefore some people remains in favor of the symbol as well as brand whereas there are some people who dislike the brand due to the services provided by them. The symbol of Lego is quite good and it reflects the quality of the products delivered by the firm (Kendrick, 2010). Brand positioning The company is targeting the children of ages between 3 to 15 years of the age for selling its toys. LEGO is one of the reputed firms in the field of toy manufacturing across different parts of the world. In positioning of the brand, some points need to be properly analyzed such as the crucial requirements of the targeted customers and offering of the products along with the reasonable price range as to raise the selling of the individual products (Oriard, 2010). Figure: Perceptual map The perceptual map critically evaluates the fact that LEGO is in the group where it makes high quality, high cost and healthy of the products for all its customers. Brand mantra The brand mantra is to develop creative, innovative and efficient builders of tomorrow by the means learning and creative playing. The company is engaged in enhancing the skills, knowledge and the capability of the children by offering them creative and innovative toys which will help in promoting effective learning. SWOT analysis Strengths Weaknesses The company has strongest brand name across 55 countries Has the strongest portfolio for the products Incorporation of educational features to enhance the skills of children Diversifying the brand across different various video games Providing encouragement to children regarding development of problem-solving skills The increment of the online video games has resulted in loss for the market shares Incomplete knowledge of the employees regarding the services and products Improper strategies for perfect branding of the firm Imitation of the respective toys available with the firm is a major area of concern Improper management of the brand by not utilizing resources effectively Opportunities Threats Using the brand name of the firm in attracting the customers regarding the purchase of the toys Diversifying the corporation into several other marketplaces Efficient use of the branding strategies in order to build the desired reputation of the company Limited resources of the brand affect the business processes The location of the business needs to be improved by shifting it to the appropriate places Some of the potential competitors are Mega Bloks, Oxford Toys, Hasbro KRE-O, Cobi and Best-Lock Development of the online games as well as the different cartoon channels are crucial threat for the firm Effective use of internet affects the business process and selling of the toys Increase in the number of the outdoor games also diverts the children for purchasing toys and is a potential threat to the firm Shifting of the consumer behavior as well as the newly enhanced products affects the firm SWOT analysis implications Opportunities Threats Strengths The brand name and the quality products of the firm can be used in increasing the profitability of the organization. Delivering the best quality of products which will help to promote effective learning for students will reduce the impact of threats. Weaknesses Proper innovative tools s needed to develop best toys as to reduce the impact of the online games. The short and long term goals needed to be defined for reducing the impact of other games and promoting the toys manufactured by LEGO. Differentiation strategies related to the quality purpose and cost price of the products are crucial in order to reduce the potential threat from the competitors. Conclusion The paper concludes that the LEGO is aimed to develop creative skills within children of ages 3 to 15 years old with the help of creative and innovative toys. Brand inventory includes brand elements such as the name, LOGO, diverse kind of the advertising programs, packaging, promotion which helps in establishing the reputation of the brand in the targeted market area. References Desbordes, M. (2013). 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